GOODS.

how is fashion juggling the contradictions that define the current moment?

in ronna chao’s experience, there is a lot more talk about embracing circularity and sustainability in the industry than action on a large scale. she questions whether brands and customers are willing to do—and pay—what it takes.

luxury shoppers in China are swapping objects for ephemeral sensations, no longer interested in the acquisition of new things as much as the pursuit of individual expression and emotional experiences, according to gemma a williams.

the gap between what consumers want and what they buy is a key challenge, according to monayat abubakar. to create a more responsible and sustainable industry, brands and consumers need to align their aspirations with their actions.

zoé ziyi liu unravels fashion’s eco-promises, outlining the hidden costs of e-commerce, recycled materials, and organic cotton. while these innovations reassure customers, they represent a “pseudo-environmental” strategy that fails to alleviate environmental pressure.