LUDOVICA RUBBINI.
hospitality entrepreneur; general manager SanBrite; co-founder GENESIS. CORTINA D’AMPEZZO.
origins.
Your destination is never a place, but a new way of seeing things.
Henry Miller
The events of the last two years require changes in the way one conceives and live a profession. Particularly, in an industry like ours.
Reflecting on this, we tried to understand what we were missing and realized that one of the activities we have lacked in these years was travelling and welcoming foreign clients in our restaurant.
Living in the Dolomites, we spent time in trying to understand what this would concretely mean, what we were tangibly missing, what made us feel more lonely and less fulfilled, what we would never give up.
Sharing.
The reason why we were missing travelling and be somebody else’s’ travel destination.
As every step, every trail, every harvest, every seasonal change is to be shared with those who made as grow, mature, improve and make us – each time – more beautiful.
Beauty.
As every step, every trail, every harvest, every seasonal change, every lost train or flight means filling one self up and giving beauty. Our beauty is the Land: the trees, the mountains, the daily succession of minimal changes.
Culture.
To decide to get out one’s shelter means listen the other and others , therefore evolving oneself with through the discovery of new things, new thoughts and diverse perspectives.
This is what we have missed – what probably our clients and colleagues missed as well.
This is what we understood we needed to give back through our activities in the place and in the space where we – my husband Riccardo and me – have decided to live and raise our daughters.
Sharing our fortune, our life choices, our vision for the future.
Creating a new way of doing tourism, far from already tested approaches. A new immersive model, a way to meet, a personal attitude to travel grounded in the word ‘experience.’
The direct experience of a destination together with those who know and live it. In a changing world, conducting businesses that guide visitors through tangible experiences answers to travellers’ desire to explore the origins of food and spend time immersed in the nature. Touch products, encounter farmers, their lives and knowledge in a territory that respects and embraces sustainability, circularity, and tradition.
An opportunity to learn and confront oneself with a new and interactive hospitality model valuing and caring about the environment around us.
Going back to the origins could become the way to a revival of tourism.