MAX MOROCUTTI.

Serial entrepreneur; co-owner Neoesperience, founder & CEO Bikevo. MILAN.

growth disease.

At the age of 72 one of the few advantages I seem to have is that of being capable of offering a far more distant perspective on the past and an ability to analyze the present and the future less conditioned by ideologies or certainties.
Not born rich, I have always been an entrepreneur and have spent my life building.
In my endeviours, I have been guided by an internal force fed by curiosity, research of the new, and a serene reading of reality. A willingness to accept changes and challenges rather than a strong ambition or thirst for gain in itself.

I am living this epochal event with exactly the same spirit

I cannot say that I was traumatized by the arrival of the pandemic, nor that I suffered too much from confinement at home, perhaps because I don’t live in a studio apartment.
I experienced everything as an extraordinary novelty: seeing a metropolis like Milan totally empty of activity and movement was something surreal. isolation as a defense from an invisible enemy was something never experienced before.

i did not suffer on a professional level neither.

in recent years, working on tech- ventures, I had already came to terms with and organized my activities around the logic of remote working.
My latest company – a digital virtual coach dedicated to the community of amateur cyclists – was born 4 years ago without shared offices and full time staff.

the pandemic has instead engaged my intellect and motivated me to search and understand what is the subliminal meaning of what is happening and attempt to imagine an aftermath.

For a long time I had shared with my closest people my concerns for the direction taken by the world in the new millennium: that of a capitalism solely guided by a financial vision, with heavy side effects on social assets and devastating on the planet’s resources.

I always felt that the system was moving towards collapse: the arrival of the internet was a driving force, an accelerator of the process of globalization that brought well-being to parts of the world that had been excluded until then. Yet, it was also spreading all the distortions of system.

Having studied with great passion the ancient Eastern philosophies and religions, I am convinced that reality is a whole and that it is not possible to dwell on the analysis of details while forgetting the overall view.

The oscillation of reality between yin and yang is a clear concept for me.
Accordingly, I think that what is happening cannot be interpreted with traditional thought categories. We must resort to a metaphysical vision: we are facing a force pushing us towards a new point of balance, with new structures, new sensibilities and a new sense of common responsibility.

And since everything is new, I’m open to accept it, with positive attitude despite, everything unpleasant I have to experience in the meantime

This pandemic is a disease. To me it’s a growth disease.

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MAX MOROCUTTI.

Serial entrepreneur; co-owner Neoesperience, founder & CEO Bikevo. MILAN.

growth disease.