The conversation I am proposing has been prompted by a very specific personal experience.

It concerns a social group that is known to me for the simple fact that I am part of it: in a very general sense one could refer to it as the sector of ‘cultural work’.
This is not a serious definition as, rather than a cohesive segment, this group is heterogeneous demi-monde, often sensitive to “trends” distant from those relevant in other contexts.

Here, the more one distinguishes oneself from others, painting one’s own identity as an individual in strong colors – refinement of taste, complexity of needs, anomaly of interests – the more one acquires value.

One of the most promising ways of being a brilliant flâneur and dallierlies is envisioning ‘turning point’ – marked in part by the recent conditions of isolation – that has created a humanity of self-sustaining survivors.

What is, then, the present turning-point intensely felt by the intellectual demi-monde?
Where is the ‘new’ meandering from?

In the desire to transform what is already existing by taking back the means necessary to satisfy one’s needs.

But let’s proceed in order profiling – firstly – the decalogue of the ‘sage-smudged’, free individual .

Buy organic products, avoid feeding on corpses, recycle, consume less energy, travel with low-polluting vehicles (or rather ride a bicycle), fight the supply chains, buy directly from the manufacturer, dispose of the remains correctly, not leave any annoying signs of your passage on the planet, respect future generations.
Above all, the first commandment is: “produce everything you can on your own and consume, what you have produced with your work”.

Technology, the daughter of the system, becomes a power of the negative, a tool to subvert the system itself and to give back the means of production – now in the hands of few – to everyone.
Think: the spread of 3D printers that could soon become affordable to a large number of people.

Here is the habit of a small, sensitive, responsible slice of the societas hominum.

Needs must not change so to leave the production mechanism unchanged; it’s the anthropology of the “customers” who satisfies their needs and, why not, their desires with “goods” produced by third parties that should rather be eradicated.

It is necessary to overcome the market economy by reaffirming use-values rather than consumption-values!

I am sure the protean capitalism will master how to answer – with a nod of understanding – to this emerging necessity silently and threateningly snaking the intellectual demi-monde .

Launching in the market – at a convenient price of course! – a reliable product to ultimately erase goods and clients.